Theory - Types of adverts:
Sound & Film:
Diegetic sound - Diegetic sound is any sound that comes naturally from the world of the video. Basically, if you were a character in a film, any of the noises you could hear in that scene would be classed as diegetic.
Non-diegetic sound - Sometimes called commentary or non-literal sound, non-diegetic sound is any type of sound that does not specifically exist within the world of the film itself. In other words, it's the type of sound that characters in a film are not able to hear, but that we can.
Voice over - Voice over is when we hear someone speaking in the background of a movie, show, or radio program. It's usually a person's voice that helps explain what's happening or tells us more about what we're watching. They're not seen on screen but their voice helps us understand the story.
Soundtrack - A soundtrack is the music and sounds used in movies, TV shows, games, and other media to make them more enjoyable and set the mood for different scenes.
Dialogue - Dialogue is a conversation between people. It's used in writing and in real life for talking, sharing information, and expressing thoughts and feelings.
Examples of foley sounds - Breaking bones, creaking floors, footsteps, and fire crackling. It adds realism to storytelling, created by skilled artists using objects and actions synchronized with what's happening on screen.
4 Radio Ads:
Representation - gender:
Take One:
Denotation & Connotation:
The denotation of the movie cover for "The Crazies" includes the title, and a girl walking down in the middle of the road surrounded by houses beside her. The connotation of the movie cover "The Crazies" conveys a feeling of fear, chaos, and suspense. It features dark and eerie imagery to capture viewers' attention and create a sense of unease.
The movie cover for "The Expendables" shows a tough group of action heroes standing together. They look strong and ready for action. The cover gives an exciting and intense vibe, promising an action-filled movie with a team of fearless characters. It shows a group of strong actors in powerful poses, with weapons. The colors are bold and energetic, representing a thrilling and fight-filled story. It's designed to attract fans of action movies and promises an exciting and heroic adventure.
This image shows a girl who looks like she has seen something terrifying and looks like she's peeking through a door. This creates a terrifying and suspicious image and looks intriguing.
The movie cover for "Inception" shows a tilted cityscape, water, and a character with a weapon. It is designed to intrigue and capture viewers' attention. The movie cover for "Inception" has an intriguing and mysterious vibe. It shows a dark color scheme, creating a sense of curiosity and anticipation. The cover hints at a complex and intriguing story that plays with the mind.
The denotation of the movie cover for 'Jaws' typically includes a menacing great white shark with its jaws open against a background of blue water. The title 'Jaws' is prominently displayed in red letters. It also portrays a person swimming in the water about to get killed by a shark. The connotation could be that it is intense, suspenseful, and thrilling. Dark colors, sharp teeth, looming danger. Heart-pounding experience.
Representation Ethnicity:
Sony Adverts:
Radio Advert Planning:
Target Audience:
My radio ad will be targeted at people who dislike the taste of water, work out, or love juice. This is a perfect target audience because my product contains options to be able to squeeze out different types of fruit flavoring and also provides the water you need for your body.
Ideas:
- rhetorical questions to ask in the beginning: "Are you tired of drinking plain old water?"
- Direct language to make the listener feel like they're being spoken to personally.
Aim:
The aim of this radio ad is to attract as many listeners and hopefully grow our product.
Radio Advert:
This is a radio advertisement for my product - the Fruit Burst water bottle. I made a script which I followed. The script also included the music being used in the advert. I used Adobe Audition to create this masterpiece and Adobe Premier Pro to make it into a video. I researched different types of background music to use. There were some problems I had to overcome when it came to getting the music from YouTube. What went well with this is that the script was perfect and it had some background music. What could've made it better if I had some sound effects to make it more intriguing.
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